WEBINAR - China consumer F&B trends and routes-to-market for European brands including food safety and regulations

China has one of the most dynamic and complex consumer market places in the world today. It was not long ago that China was a push market, where international companies were “telling” Chinese consumers what they should want. Now companies have to “listen”, they have to anticipate, and the needs of Chinese consumers are becoming more and more distinct.

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Agenda

  • 10:30-10:40: Welcome words by Mr. Bernard Dewit, Chairman of BCECC and Petra Van Bouwelen, International Business Development Manager of Voka – Mechelen-Kempen

  • 10:40-11:10: Presentation on 'Consumer F&B trends in China and routes-to-market for European F&B brands' by Mr. James Sinclair, partner of InterChina 

  • 11:10-11:40: Presentation on 'Food safety, veterinary and phytosanitary requirements for trade of agricultural products and foodstuffs between Belgium and China' by Mr. Leslie Lambregts, Director International Affairs of the Federal Agency for the Safety of the Food Chain (FASFC)
  • 11:40-12:00: Q&A session
Uiterste inschrijvingsdatum
Deelnameprijs
40 EUR (excl. btw) VOKA/BCECC leden / 80 EUR voor niet-leden
Organisator
Voka i.s.m. BCECC
Thema's
Internationaal ondernemen
Initiatief
Mercurio

Dit event is afgelopen